Case Study : Noraini’s Cookies Worldwide Sdn Bhd / Nur Farhana Zakaria

Zakaria, Nur Farhana (2021) Case Study : Noraini’s Cookies Worldwide Sdn Bhd / Nur Farhana Zakaria. [Entrepreneurship Project] (Unpublished)


This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Kelantan Kampus Kota Bharu, it is a part of study for everyone to undergo a case study project. So, for this purpose, we got the opportunity to research a company which manufactured the same product that we want to develop, which is Noraini’s Cookies Worldwide Sdn Bhd, currently stated in Shah Alam, Selangor.
For the project report, the first step is the general information of the company has been gathered and the information is gathered through the secondary sources for example we also gathered information about Noraini Cookies company through the article through the internet. In the second parts of the report, it contains the specialized subject study. The objective of the project is to work on the background, organizational structure, products and services that have been provided in Noraini’s Cookies Worldwide Sdn Bhd. Next, we study about the technology or system that have been used in Noraini’s Cookies company and marketing strategy used by the company to promote their products which we find quite interesting. Lastly, we do some research about the company financial achievements and how they manage their finances as well as achievements gain from financial management.
Goals indicate what a business unit wants to achieve. Strategy is an action plan for getting the goals. Every business must design a strategy for achieving its goals, consisting of a marketing strategy, and an effective management.
In this case study, we analysed the strength, weaknesses, opportunities and threats of this company in real business world by using SWOT analysis.


Item Type: Entrepreneurship Project
Email / ID Num.
Zakaria, Nur Farhana
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: homemade–recipe brand, traditional kuih and Local Entrepreneur
Date: 2021
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