Technology Entrepreneurship Project (ENT 600) : Panasonic Corporation / Mohamad Syalihin Mohd Hisam

Panasonic products have been famous for a long time and they have produced a wide range of high-tech products. Various products for daily use or professional use are also sold to the public. One of the products produced is the LUMIX GH5 Camera. The products produced in the GH Series have their own special features. Various other models have also been produced but this LUMIX GH5 is so different compared to other cameras. The purpose of this study are to analyze the problem that Panasonic faced and provide solution to overcome the problem. After doing product analysis, there are several problems about LUMIX GH5. The problems are expensive product, unable to focus subject quickly and context-sensitive noise reduction and sharpening can lead to some (minor) artifacts in JPEGs. From this problem, there are some suggested and recommendation to overcome this problem. The company should innovate or make a changes step by step about their product to fulfil the customer satisfaction towards their product.