Sweety Candy Company / Izurul Ramdan Ramli ... [et al.]

Ramli, Izurul Ramdan and Abd Anim, Khairul Arifin and Jumat, Nadzirah and Roy, Niar (2012) Sweety Candy Company / Izurul Ramdan Ramli ... [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

The name of Sweety Candy is come because of the product itself. Our product is a candy
icing that made from sugar icing. Our candy has good quality and our products can be formed
into a variety of forms depending on the needs of customers. We take our raw materials from our
supplier Sincere Cake Ingredients which is located in Jalan Lintas, Kepayan. We would like to
introduce our product to the peoples of Kota Kinabalu and Sepanggar area since this product is
very rare and hard to make. Our shop is located in Sulaman Central and it is a strategic place to
open a business royal icing candy. We choose Sulaman Central as our store location for several
reasons.
One of the factors why we chose Sulaman Central as our store location is because one of
our target customers is a student university. Majority of students of the UiTM and UMS live
around Sulaman Central. We are targeting students who live near Sulaman Central and nearby to
buy our products and make our products as a gifts and cake decorations.
We are also targeting people who want to have a wedding and make our products as a gift
and give it to the guests as a token of thanks for their attendance to the event. Our products also
offer reasonable prices depending with the size, quality and appearance and according to the
ability of those who live near Sulaman Central. The people who live around Sulaman Central
able to buy our products as people who live around Sulaman Central mostly middle class people.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Ramli, Izurul Ramdan
2010327601
Abd Anim, Khairul Arifin
2010710531
Jumat, Nadzirah
2010595913
Roy, Niar
2010147303
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery > Candy
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Item ID: 47705
Uncontrolled Keywords: Business plan; Business management; Entrepreneurship
URI: https://ir.uitm.edu.my/id/eprint/47705

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