Technology Entrepreneurship (ENT600) : Hydro Flask / Khairul Nisak Azmi

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Cawangan Perlis, it is a part of study for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company which manufactured the same product that I want to develop, which is Hydro Flask Company currently based in Switzerland. In the first part of the project report, the general information of the company has been collected. Information is gathered through the Hydro Flask homepage and its annual report respectively. In the second part of the report, contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Hydro Flask provides. Next, is about the Hydro Flask marketing, business and its operational strategy used by the company to promote their products which we find quite interesting. In this case study, we analyse the strength, weakness, opportunities and threats of the company in real business world by using SWOT analysis. Thus, from the needs and demands from the existing consumers of this company, we analyse and find the solution to overcome and to fulfil their needs and making it as our innovation to be continued in new Product Development task.