Perception of the middle income group of Shah Alam towards the commercial breaks within TV programmes / Murphy Solomon … [et al.]

Solomon, Murphy and Nor Ibrahim, Jeffri and Bagong, Saran and Jayan, Jill (1987) Perception of the middle income group of Shah Alam towards the commercial breaks within TV programmes / Murphy Solomon … [et al.]. [Student Project] (Unpublished)

Abstract

This research was conducted to find out the perception of the middle income group in Shah Alam towards commercials break within television programmes, with particular attention to residents living in Sections 2, 3, 4 and 6. It also serves to fullfill the requirement of our final examination paper for Business Research (BUS. 364) as required by our course, Diploma in Business Studies. Apart from that, it aims to find new knowledge regarding advertisements in television. We hope that this research would be able to prsride. Some guidelines and informations on advertisements conducted through television. The major source of our information were questionaires received from our respondents'. Secondary information werer obtained by our library research. Samples of our respondents were randomly selected from the above mentioned 4 sections.These, sections were selected because they were representative of the other sections In Shah Alam.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Solomon, Murphy 83805414 Nor Ibrahim, Jeffri 83038762 Bagong, Saran 83037878 Jayan, Jill 83040851
Contributors:	Contribution Name Email / ID Num. Thesis advisor Ghazali, Sharifah Mariam UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Diploma of Business Studies
Keywords:	Television programmes, perception of the middle income group, commercials break
Date:	1987
URI:	https://ir.uitm.edu.my/id/eprint/47400