ENT 530 Social Media Portfolio: Cakegenics / Adrina Azhar Kamarudin

CAKEGENICS provides a plenty of dessert fresh from our oven for their customers. Our business offer affordable price to our beloved customers. Our target audience are dessert lovers . We know people nowadays really like to try out a new dessert. We do target our customer on specific area because we are in desserts business and we are new in business. We do not have so much manpower to cover all area . Our services can actually be done and deal online and we do not require to have a face-to-face.
The marketing strategy that is used by CAKEGENICS is the lists prices that is provided are so much cheaper than our competitor, also our cakes are freshly bake upon order. Customers satisfaction is our priority. CAKGENICS only owned and work by me and my cousin Nur Amirah bt Azhar. Our business also use Facebook page and Instagram as a platform for us to attract online customers, gain more awareness and generate more sales at once. We will promote CAKEGENICS by doing teaser post, soft sell and hard sell as our sale postings on Facebook and Instagram to promote our services.