The inclination and challenges of Malay entrepreneurs in food service industry / Jelani Razali … [et al.]

This study attempted to identify the factors leading to the inclination of Malay entrepreneurs to the food stall business, their current status and challenges. The study
involved 203 samples which were chosen from the areas under the jurisdiction of DBKU. The respondents were divided into two groups: mobile and permanent.
The study showed that there were 13 factors contributing to the inclination of Malay entrepreneurs to the food stall business. The top 3 factors that they agreed most
were "good cash flow”, “more people eat out nowadays” and “they want to be their own boss”. 64.56% of the respondents needed more than RM2,000 to start their business and 74.13% used personal savings for the start-up capital. The study also revealed that the operators generally did not encounter serious challenges in the foodservice business. 64.24% of the respondents rated the competition as mild.