A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.]

Arof, Suudi and Jahet, Dihem (2015) A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.]. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous, and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. This has contributed to the growth of the Sarawak layer cake industry and attracting more producers entering the business making it now more competitive.

Metadata

Item Type:	Thesis (Masters)
Creators:	Creators Email / ID Num. Arof, Suudi 2012944897 Jahet, Dihem 2012974499
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Master in Business Administration
Keywords:	Sarawak Layer Cake industry , entrepreneurs , Diwannie Layer Cakes
Date:	June 2015
URI:	https://ir.uitm.edu.my/id/eprint/46875