A descriptive study of purchase intention towards residential property : Ecoworld development group berhad in Malaysia / Nur Asima Damsiah

This study explores how much the demographic and property criteria influenced the purchase intention of EcoWorld home buyer towards residential area: EcoWorld home buyer towards residential area: EcoWorld. Few property criteria such as Property Attributes (PA), Property Views (PC) and Property Surroundings (PS) by Rohayu et.al (2012) were elaborated in this study. The results will be analyzed by the frequency method as the variables are adapted from previous study. The findings shows the percentage on how the element that are tested has an important impact on the EcoWorld. The findings of this chapter will help the marketers focus on the criteria and can perform their task well. In addition, it helps reader to have better insights to understand the property criteria before purchase a house. Findings on this study proven that this information were helpful to the organization in improving their quality of products and understanding their products buyer.