COVID-19: travel intention and restoring travelers’ confidence / Christy Bidder … [et al.]

Bidder, Christy Bidder and Aidi, Muhammad Zulhazmi and Hong, Leanne Marian and Fatt, Boyd Sun and Kibat, Silverina Anabelle and Mogindol, Spencer Hedley and Daniel, Shareen Dina and Jailani, Sylviana Imelda (2021) COVID-19: travel intention and restoring travelers’ confidence / Christy Bidder … [et al.]. ESTEEM Journal of Social Sciences and Humanities, 5 (1). pp. 126-140. ISSN 2600-7274

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Abstract

The study examined the non-economic impact of COVID-19 on tourist behaviour, specifically from the perspective of travel intention and restoration of travellers' confidence in travelling again during and post-pandemic. Data were collected with an online questionnaire using the snowball sampling method. A total of 150 respondents completed the questionnaire. A descriptive statistical test was used to analyse the data collected. Research findings reveal a pessimistic outlook on travel intention. Individuals may feel sceptical and wait six months or longer before engaging in tourism activities again, even after the pandemic is brought under control. Most individuals may only be motivated to travel again when the COVID-19 vaccine becomes available. It was also discovered that when it comes to the restoration of travellers' confidence, measures that can be seen, calculated, or proved may work best, such as face mask-wearing, social distancing, hand sanitising as well as disinfection and sterilisation. There may also be a perception difference between what service providers perceive as critical and what travellers perceive as indispensable for the restoration of travellers' confidence. It is the latter's perception that will and should matter the most. Research findings are based on travellers' perception,
hence the importance of expanding research scope to examine actual travel behaviour when COVID-19 is over and tourism bounces back to "normal."

Metadata

Item Type: Article
Creators:
Creators
Email
Bidder, Christy Bidder
chris822@uitm.edu.my
Aidi, Muhammad Zulhazmi
UNSPECIFIED
Hong, Leanne Marian
UNSPECIFIED
Fatt, Boyd Sun
UNSPECIFIED
Kibat, Silverina Anabelle
UNSPECIFIED
Mogindol, Spencer Hedley
UNSPECIFIED
Daniel, Shareen Dina
UNSPECIFIED
Jailani, Sylviana Imelda
UNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Citizen participation
H Social Sciences > H Social Sciences (General) > Research > Methodology
H Social Sciences > H Social Sciences (General) > Research > Statistical methods
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service > Malaysia
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
UiTM Journal Collections: UiTM Journal > ESTEEM Journal of Social Sciences and Humanities (EJSSH)
ISSN: 2600-7274
Volume: 5
Number: 1
Page Range: pp. 126-140
Official URL: https://ejssh.uitm.edu.my/
Item ID: 46470
Uncontrolled Keywords: COVID-19 Travel, behaviour Travel, intention Travellers' confidence
URI: https://ir.uitm.edu.my/id/eprint/46470

ID Number

46470

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