Case Study : In Saff Food Industries Sdn. Bhd. / Meriam Busyra Mohd Rusli

Mohd Rusli, Meriam Busyra (2020) Case Study : In Saff Food Industries Sdn. Bhd. / Meriam Busyra Mohd Rusli. [Entrepreneurship Project] (Unpublished)


This study was focused on a company analysis regarding the technology entrepreneurship that related with In Saff Food Industries Sdn. Bhd. company. The company come with four products which are Kambing Perap Muzdalifah, Ayam BBQ
Muzdalfah, Susu Kambing Muzdalifah and Rempah Nasi Arab Muzdalifah. All the information were gathered from the interviewed session with one of the board members of
the company, Encik Mohd Fahmi Mohd Nawi, through whatsapp application. The information that was given including the information regarding the company, the weakness and strength of the company and the technology used by the company. This study also carried out a SWOT analysis and Consumer Trend Canvas which were very helpful to see the situation of the company in a bigger scale. There were also a few of recommendations for the solution of the company’s problems such as creating own website that the consumer can easily made the purchase and to purchase innovation machine that can help with the productivity of the company. Overall, this study was very helpful for both parties, for student and also for the company.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Rusli, Meriam Busyra
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: In Saff Food Industries, bumiputera-owned company and Halal-guaranteed food
Date: 7 December 2020
Edit Item
Edit Item


[thumbnail of 46445.pdf] Text

Download (371kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details