Fundamental of Entrepreneurship ENT300 : Delizioso Panburgerz / Herry Boruin ... [et al.]

Delizioso Panburgerz is a partnership business which consists of four partners, where all of them are contributing the fund, share the same interest and passion in marketing the product that related to burger in form of small businesses. The partners are General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. All of the partners in the business are contributing RM 5,187 each. The total amount for business’ capital is RM 20,747. Delizioso Panburgerz is a small business that offers pancake burger, where instead of using conventional burger bun, it will be replace with pancake which will be combine with chicken fillet, cheese sauce, chilli sauce and salad as the filling. The product that we offered is suitable for all age groups. As we know, burger had become very popular since a long time ago. Nowadays, as we can see there are various types of burger with different preferences and also taste had been sold in the market especially by the fast food industry. After a few discussions, we had decided to open the business in Mukah town which is one of the towns that have higher population. Based on the information from the district office which located in Mukah, the total of population in Mukah town are 49,900 peoples, which consists of different races. Mukah town will be a strategic place to set up our business since we targeted all age groups, especially the youngsters. Since Mukah town had became one of the places that usually being visited by the foreigners, it will gives advantages for us because the foreigners would like to try the product which are unique to them. Although there are a number of competitors that will be compete with our business in the market, we still believe that we also can become successful like them and able to provide the products which will satisfied all of the customers. We expected by opening this type of business, we able to gain higher return of profit and also increase the number of customers. Our vision is to become the best business that provides a competitive advantage burger in Sarawak, and in the future we hope that we are able to expand our business in other city such as Bintulu, Miri, Sibu and Kuching.