Okie Dokie Donuts / Anis Suriani Salehuddin ... [et al.]

Salehuddin, Anis Suriani and Musa, Nur Rasyidah and Razak, Nurul Aqilah and Azha, Nurul Hidayah and Ismawaddy, Nurul Najwa (2021) Okie Dokie Donuts / Anis Suriani Salehuddin ... [et al.]. [Entrepreneurship Project]


Okie Dokie Donuts is a doughnut café located at Ipoh, Kedah. The vision of the Okie Dokie Donuts is to be the first class of premium donut in Malaysia and deliver the best experience for the customers. Okie Dokie Donuts sells a variety of donuts and coffees to all categories of marketing. Our products ensure less sugar than normal donuts in usual marketing to ensure the customers’ health but still giving them satisfaction. Made with fresh batter daily, the doughnuts taste is not dense but quite the opposite. Its texture and the toppings complement each other very well. Okie Dokie Donuts focuses on all types of class market. For example, middle and upper-class groups are people who focus into working and who rarely have time to cook or treat themself nor their family. Next, Okie Dokie Donuts is located in the heart of Perak which is Ipoh. Many tourists come to Ipoh as a vacation and can easily spot Okie Dokie Donuts. Lastly, we have observed some comprtitors involve in donuts business in Perak, including Dunkin’ Donut, J.CO Donuts, Big Apple and so on. Thus, we take these opportunities to expand our business since none of those donut companies have specialities and texture like our donuts which is soft and light. Since our company is listed as a new company in the market, it is clear that there are many aspects that we need to consider so that our company can compete in the market as there are many people involve in donuts business nowadays.


Item Type: Entrepreneurship Project
Email / ID Num.
Salehuddin, Anis Suriani
Musa, Nur Rasyidah
Razak, Nurul Aqilah
Azha, Nurul Hidayah
Ismawaddy, Nurul Najwa
Email / ID Num.
Thesis advisor
Ithnin, Hafini Suhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Perak > Tapah Campus > Faculty of Computer and Mathematical Sciences
Keywords: business plan; café; donut; ice blended; coffee
Date: January 2021
URI: https://ir.uitm.edu.my/id/eprint/45749
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