Abstract
Entrepreneurship is a complex term that's often defined simply as running your own business. There's a difference between a 'business owner' and an 'entrepreneur' and although one can be both, what distinguishes entrepreneurship is a person's attitude. An entrepreneur possesses an interior fuel and stamina that drives their actions. This superior energy helps to overtake and surpass the different challenges, and it injects strength to continue pursuing goals when difficulties arise. ENT600 is a course that has to be taken by UiTM student of mechanical engineering during semester 7 which the course is correlated to entrepreneurship. In one of its assignment, students are required to form a group of 3 members to select one Small and Medium-sized Entreprises (SME)'s company as a reference material and make a case study about the company. Our group has selected InTunNation Studio as our reference material. In this case study, students must provide the most of the company information. Students must provide background of the company, organizational structure, what products or service of the company, business, marketing and operational strategy and financial achievements of the company. Students must conduct a visit to the company for detail interview with the owner and identify the problems they encounter. The major problems will be discussed and the solutions will be gathered. The best solution and it details then will be implemented.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ahmad Halimi, Ahmad Hafiz Asyraf UNSPECIFIED Shipulizan, Alif Syazril UNSPECIFIED Kanaludin, Mohd Razin UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Other, Including business consultants, capacity, size of industries, etc. H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Project management H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Mechanical Engineering |
Keywords: | Business, Entrepreneur, Operational strategy |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/45697 |
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