Sugar Monster : cookies business / Nur Farah Afiqah Basri ... [et al.]

The business that we choose is a food business. Our business concept is cute, trendy, catchy, extraordinary and different from the others. As we know, every business out there, especially in the cookie business, wants their name to be super-duper cute to attract customers’ attention, but we want a different approach to attract our customers because the cute theme is very cliche and very predictable for someone in the food business. By giving our company’s name with “Sugar Monster”, we want to teach people out there to not judge something by their name. Monster
means something that is terrible and horrifying, but in this company concept, we make the monster appearance to look a little bit scary but cute at the same time. Sugar stands out for the sweetness of our cookies. Sugar Monster means for us is someone who loves to eat sweets, that is why we choose this name. The pink or pastel colour is very commonly chosen by cookie companies to show the cuteness of their brand, but for us, we have chosen a vintage theme, where the colors placed on the logo are brown and yellow. It is something extraordinary that for us, it can attract customers to have it because people often have a curiosity about something out of the ordinary. The products we offered are five (5) varieties of cookies, which are Monster Choco Rawr, Crunchberry Killer, Softie Butter Melting, Oatmeal Raisin Shot and Delicate Supreme Macaroon. Our aim is to expand more varieties of cookies in the future, but for now we only focused on producing these types of cookies. Our target market is people around Kuala Lumpur and all-around Malaysia. As there are many cookie companies out there, so we found that this a very healthy competition between us and other cookie companies out there, as people nowadays tend to buy
something that is new and homemade to taste the delicacies of food made by manpower rather than machines, we really sure that people will find that our brand is the most likeable and delicious as homemade cookies. The profitability among the partners is equally divided. As we have five major partnerships, we have divided the profit by five which conclude that every partner will get 20 % of profit and loss of the company’s income. As for the team management, we have five important positions for all of the partners as they all are very qualified for that position. The general manager for this company which is the leader of this company is Miss Nurul Hasanah Binti Mohd Said. Followed by four other partners, the administrative manager is Miss Nursyatira Aliah Binti Zakaria, the operation manager is Miss Puteri Nursyamellia Dayana Binti Suhaimi, the marketing manager is Miss Siti Nurliyana Binti Hamzah, and lastly the financial manager is Miss Nur Farah Afiqah Binti Basri. As for the workers, there are three (3) workers that work at the branch in Sunway Pyramid.