Crepe Mania / Nur Izyan Rosdi ... [et al.]

Rosdi, Nur Izyan and Mohd Zamzuri, Nurul Izzati Ilyana and Abd Rahim, Nor Shahira and Mohamat Sabri, Nurul Asyran and Mohd Yusnal, Nurul Syahrizah (2021) Crepe Mania / Nur Izyan Rosdi ... [et al.]. [Entrepreneurship Project] (Unpublished)


Business plan is a written document which described the purposed business to be undertaken in a comprehensive manner. On the other hand, it is also known as a working paper, business proposal, project paper or prospectus. There are several reasons for preparing business plan to give an illustration, it will give opportunity for the entrepreneur to assess the business venture objectively, critically and practically. Crepe Mania Food Truck is a partnership business of 5 intended to be a manufacturer of variety flavour of product. Our business consists of 5 gorgeous and also hardworking women which are Nur Izyan, Nurul Izzati Ilyana, Nurul Asyran, Nurul Syahrizah and Nor Shahira. The main product that our business is Crepe Mania which is crispy crepe. We are selling four different types of flavours which are Original Crisp, Sweet Banana Crisp, Savoury Crisp and also Berry Crisp. Crepe Mania also provides a fast and efficient service that will be worth the time and money of the buyers. Besides, all our menus are healthy as we promote healthy lifestyle to our shopper. With the assist of our marketing team, we use the concept of ease packaging to attract our customers which is we choose packaging that is easy for us to pack the Crepe Mania and easy for customers to take away the food. For the target market, our business is focusing on working people and also shoppers starting age of 5 years old and above. As a result, we decided to choose a strategic location which is at TAPAK Urban Street Dining, Kuala Lumpur. This place is chosen because it is located at most attractive place in Kuala Lumpur where suitable for our manufacturing. Since it is located at the city, therefore it is the most strategic area for producing and marketing our products as the population in this area is large.
A review of our competitors shown that we will be competing against six other well-known food truck near our business location. These businesses focus on different target market, usage and well planned marketing approaches. For the competitive advantage, with our consistent, high quality product, unique packaging and also affordable price, we have the edge in attracting consumer with help of promotion. The sale forecast for the first, second and third year are RM 274,200, RM 301,620 and RM 346,863. The reason for choosing this business is because we want to introduce crisp crepe around Malaysia not as street food that only available in night market, but as street food that has same level with pancake and waffle. In order to collect as much information about our business, we did lot of online research about this industry and also had faced a few obstacles. For example, poor internet speed in our neighbourhood makes the time required to load any information online or updating our work increases.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosdi, Nur Izyan
Mohd Zamzuri, Nurul Izzati Ilyana
Abd Rahim, Nor Shahira
Mohamat Sabri, Nurul Asyran
Mohd Yusnal, Nurul Syahrizah
Email / ID Num.
Thesis advisor
Ithnin, Hafini Suhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning > Malaysia
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Food service > Malaysia
Divisions: Universiti Teknologi MARA, Perak > Tapah Campus > Faculty of Applied Sciences
Keywords: crepe; food truck; partnership business; bumiputera company
Date: January 2021
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