Chocolate: Cookies & Scream BP / Nur Aireen Nabilah Abd Rahman ... [et al.]

Abd Rahman, Nur Aireen Nabilah and Mokhtar, Nur Azimah and Ahmad Riathuddin, Nur Diyana Alissa and Mohamad Nasri, Nur Diyana and Kamel Abdul Azem, Muhammad Naquib (2021) Chocolate: Cookies & Scream BP / Nur Aireen Nabilah Abd Rahman ... [et al.]. [Entrepreneurship Project] (Unpublished)


Oreo cookies made from our company is very suitable for a person who is taking a diet plan that are considering taking less sugar as we also care about their own health. We choose to make Oreo cookies as our product because oreo has maintained a captive audience since most of the people nowadays love oreo and it makes people become addicted with just one bite.
For the marketing part, our pricing method is cost based pricing. The price of oreo cookies is very affordable and reasonable since Cookies and Scream offer RM18.00 for a pack of oreo cookies and RM23.00 for cookies with a topping. As for the place, we used direct channel distribution that involves distributing products directly from the manufacturer. We make the product on our own and serve it to the customer directly at our office. Cookies and Scream promote the products by advertising and sales promotion. In operational section, our shop operates for 12 hours a day, starting from 10 am to 10 pm. We used quality ingredients and the latest model of machine and equipment to produce our products. For the administration part, the objectives is fulfilling customer needs by providing a variety of cookies with a good quality product. Next, for the operational part, the process of producing cookies is through mixing, baking and packaging. We use Halal ingredients and the latest equipment in making the product. We aim to produce 1391 units per month of the product. In Financial Plan section, Cookies and Scream has contribute an amount of RM 11 254.00 in the form of cash in order to open the business. The business is fully funded as there are surplus for every months and years as shown in the pro forma cash flow.


Item Type: Entrepreneurship Project
Email / ID Num.
Abd Rahman, Nur Aireen Nabilah
Mokhtar, Nur Azimah
Ahmad Riathuddin, Nur Diyana Alissa
Mohamad Nasri, Nur Diyana
Kamel Abdul Azem, Muhammad Naquib
Email / ID Num.
Thesis advisor
Mohamed, Hajah Safiah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering
Keywords: Business plan, Cookies, UiTM Pasir Gudang
Date: 2021
Edit Item
Edit Item


[thumbnail of 45466.pdf] Text

Download (265kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details