Captain Mushroom: good time, great taste / Muhammad Nabil Wafi Sulaiman ... [et al.]

Sulaiman, Muhammad Nabil Wafi and Rahim, Mohamad Akmal and Mohd Pauzi, Muhammad Soleh Hafiz and Redzuan, Muhammad Musthaqim and Ahmad Hamizi, Mohamed Azmil Bin Ahmad (2021) Captain Mushroom: good time, great taste / Muhammad Nabil Wafi Sulaiman ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Captain Mushroom is a locally owned vegetarian food outlet that will be positioned as an local café through our creative approach to the company images and detail presentation. Captain Mushroom provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Captain Mushroom is the answer to an increasing demand for vegetarian foods especially during tea times.
In today’s highly competitive environment, it is becoming increasingly difficult to differentiate one vegetarian food café from another. Our main priority is to establish café that bring authentic hot and spicy crispy mushroom to the local area. Later, our effort will be a further brand development especially in food industry in Malaysia.
This business plan is prepared to obtain a location for the initial launch of this concept. The financing, in addition to the capital contributions from share partner, will allow Captain Mushroom to successfully open and expand through year two. The initial capital investment will allow Captain Mushroom to provide its customer with a value-driven, entertaining experience through the creativity of its founder.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Sulaiman, Muhammad Nabil Wafi
2018405256
Rahim, Mohamad Akmal
2018415656
Mohd Pauzi, Muhammad Soleh Hafiz
2018271138
Redzuan, Muhammad Musthaqim
2018413148
Ahmad Hamizi, Mohamed Azmil Bin Ahmad
2018692028
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamed, Hajah Safiah
117663
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Mushroom, Café, UiTM Pasir Gudang
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/45464
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