Case study : Belacan Madu Enterprise / Nazifah Shahila Mohd Anuar

Mohd Anuar, Nazifah Shahila (2020) Case study : Belacan Madu Enterprise / Nazifah Shahila Mohd Anuar. [Entrepreneurship Project] (Unpublished)


The case study report is required to analyse the real-life situation in business. Before we proceed to innovation product, we should identify how the company runs a business and find their problems. To do that, we must choose one company and observed by interviewing, document analysing et cetera. So, we are choosing Belacan Madu Enterprise, a food manufacturing product located in Kuala Perlis, Perlis.
We had an interview with the owner, Puan Che Saudah Binti Hamzah to gain more information about her business and company. It was a small company (SME) and we glad to see their business have been operated since 2001. We obtained information such as the process, history background, and their achievements. Besides interviewing, we collect the information through her social media account (Facebook) and internet. They always update their social media account to promote their product. They also have already expanded their product to international such as Singapore. From the interview, we able to collect and identify the strength, weakness, opportunities, and threats of the business using SWOT analysis.
Furthermore, we obtained several problems in business. Most of the problems occurred related to production process, technology machine and the workers’ skills. So, form there, we decided on several alternatives that can be used to overcome the problems. One of the main problems can be solved by creating an innovative product. Hence, their company which is Belacan Madu Enterprise can improve their production process and benefits them.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Anuar, Nazifah Shahila
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Belacan Madu Enterprise, food manufacturing, traditional food, Food processing, supply and sell shrimp paste (belacan)
Date: 27 November 2020
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