Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin

Kamaludin, Hazirah Hakimah (2020) Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin. [Entrepreneurship Project] (Unpublished)


This case study is purposely to give an exposure to students about the real technology business. First and foremost, we need to find a company that generally needs or using technology and it brings us an idea to interview a herbs and spices company which is Mak Siti Products Sdn Bhd that located in Johor. We need to interview the owner personally, asking about the company information required and do a proper analysis of the company. We finally had a chance to interview the company after the first call. This company is registered under SME after few years of starting the business without their processing factory. The other information about the company for instance the company background, current organization, products offered, company’s strategies, achievement and et cetera. We also make use of all online existing information about the company since they have their product website. From the overall information about the company we gained, eventually we able to diagnose the strength, weakness, opportunity and threat of the company. Hence, we discover some of the problems encountered by this company through analyzing its SWOT. Generally, the problems are all about the raw material, working environment, packaging, and price. Therefore, we provide them with some alternative that may help them to face or avoid the problems in the future. We recommend an innovation to a problem faced, aiming that this company can come out with improvisation that makes them special from other brands.


Item Type: Entrepreneurship Project
Email / ID Num.
Kamaludin, Hazirah Hakimah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Mak Siti Products (M) Sdn. Bhd., herbs and spices product, body health
Date: 2020
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