Bookfe / Mohd Azril Yusof ... [et al.]

Yusop, Mohd Azril and Majiri, Nurul Ezaty and Lim, Sharone and Roger, Oj and Yaling, Vianney (2015) Bookfe / Mohd Azril Yusof ... [et al.]. [Entrepreneurship Project] (Unpublished)


We started our own business as a partnership and we decided our business name as
BOOKFE. This is because it might be easier to the customer to remember our business name.
Our business concept is cafe library which is different from other available library which is we
provide a relaxing atmosphere where our customer can eat and drink while enjoying our
facilities. Therefore, our customer can enjoy variety type of book that available from
education book, novel, children and many more.
Our business is located at Kingfisher, Sulaman, Kota Kinabalu Sabah. Our target
market is student, lecturer, and other people who like reading. Based on our observation,
student nowadays likes to study or working while eating and drinking in relaxing situation and
we provide that atmosphere to satisfy their want and needs.
Not only that, we also provide printing and photocopy services for their convenient
and in the same time it will generate our income. A part of that, , membership cards will be
provide for the customer to enjoy more benefit when joining into the membership which is
Golden Cards, Premium Cards, Maserati Cards, and also kiddos cards. Moreover, it also
provide together with varies diversity of coffee and soft drink such as Mocha Milk, Cappucino
Love, Americana Iced Coffee, Macciato Dark Coffee, Milo, Coffee 'O Iced, and Mineral water.
In order for to this happen we requires capital funding of total RM217049 to start a
business and for open grand in order to introduce our service to the market. In order to
achieve a successful business we devote our full effort on running this business and making
an aggressive promoting since this is the new venture and our business is newly open to


Item Type: Entrepreneurship Project
Email / ID Num.
Yusop, Mohd Azril
Majiri, Nurul Ezaty
Lim, Sharone
Roger, Oj
Yaling, Vianney
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: September 2015
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