Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit

Amit, Abdul Wahid (2005) Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit. [Student Project] (Unpublished)

Abstract

The study mainly captures on the positioning strategy of My Kampong • Com and Wyne kiosks at Kuching Waterfront based on their process and products attributes whereby the customers has to make perception and evaluation by comparing the attributes of both kiosks. At same time appropriate suggestion and recommendation are given to improve the present positioning strategy based on
the attributes.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Amit, Abdul Wahid 99319915
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor in Business and Administration (Hons) Marketing
Keywords:	customers perspective, food stall operator,Positioning and Evaluation
Date:	November 2005
URI:	https://ir.uitm.edu.my/id/eprint/44852