Case Study : Bella’licious Cake House / Wan Nurfarihan Wan Abd Raman

This case study is an attempt at understanding how ideas can be adapted to the real situation. This is a part of a study for everybody to conduct a case study project as a student who took ENT600 as subjects. So we got the opportunity to study a company business for this purpose that developed the products that interest us in it which is Bella'licious Cake House, the cake company that currently located in Tumpat, Kelantan. First and foremost, the company's background and information was obtained. Via primary source, information is obtained. We obtained the information via smart phone interviews. The aim of this case study is to focus on Bella'licious Cake House's company background, organizational processes, products and services. Next, the reason why we chose this business is because of the technology of Bella’licious Cake House used, which is basically a normal technology used, as well as operational strategies, marketing, and the business that being used by the business to advertise their products. Finally, the company's financial achievements were studied in terms of how they had been managed their own financial and also the accomplishment contributions from the financial management. Business goals represent what a business want to achieve. In addition, strategy is a plan for accomplish all of objectives. Every business must have at least one plan consists of a marketing plan and the effective management to obtain all the objectives.