New Product Development : Madu Belacan Enterprise / Hazirah Hakimah Kamaludin ... [et al.]

Kamaludin, Hazirah Hakimah and Mohd Anuar, Nazifah Shahila and Baharim, Nor Fazlina and Kamal Shah, Siti Solehah (2021) New Product Development : Madu Belacan Enterprise / Hazirah Hakimah Kamaludin ... [et al.]. [Entrepreneurship Project] (Unpublished)


This new product development is beginning to the technology implementation of a product, sequently from the problem faced by the company. This is purposely to ease and enhance their production. In order to accomplish this task, we had an opportunity to interview a company of food manufacturing which is Belacan Madu Enterprise located at Kuala Perlis, Perlis that is owned by Puan Che Saudah Binti Hamzah.
From the interview and observation we discover their main problem is that the production during monsoon season or even uncertain weather is declined and they cannot
totally meet the demand. As we all know, those shrimps or known as ‘udang geragau’ are placed under the blazing sun and undergo the drying process for at least two hours. This causes worry to the company regarding the production.
We come upon a solution to this problem which is using LEDs lamp as an option to replace the sunlight. The drying process will be conducted indoor and the shrimps are placed under the LEDs lamp. We name this product as ‘Ultra-Drying Lamp’ because we have a strong
belief with its efficiency and capability to dry up the shrimps without worrying about the weather. This product has its own potential to be accepted by consumers and be implemented widely.


Item Type: Entrepreneurship Project
Email / ID Num.
Kamaludin, Hazirah Hakimah
Mohd Anuar, Nazifah Shahila
Baharim, Nor Fazlina
Kamal Shah, Siti Solehah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Belacan Madu Enterprise, food manufacturing and Ultra-Drying Lamp
Date: 7 January 2021
Edit Item
Edit Item


[thumbnail of 44468.pdf] Text

Download (150kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details