Case Study : NS Harmony Marketing "YESS Dadih Powder" / Suwaibah Afiqah Mohd Sukhairi

Mohd Sukhairi, Suwaibah Afiqah (2020) Case Study : NS Harmony Marketing "YESS Dadih Powder" / Suwaibah Afiqah Mohd Sukhairi. [Entrepreneurship Project] (Unpublished)


From the case study I was able to find out the strengths and weaknesses an organization uses as their footholds through the help of SWOT analysis. Only I can build on that strength and focus on the weakness after I have analyzed the strength and weakness to turn that weakness into leverage someday. Moreover, I become aware of the opportunity and threat that enwreathe this line of business, I can better exploit this to either gain more mileage or to avoid some unwanted predicament that can drag us down. The line between opportunity and threat is thin since some opportunity maybe a threat, but every threat there is an opportunity to learn.
The most reasonable ways to improve the ‘YESS’ dadih powder is by adding the small mixer machine. It is because it will have good effect on the production of the company


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Sukhairi, Suwaibah Afiqah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Yess Dadih Powder, Small Medium Enterprise (SME), and desserts in Malaysia
Date: November 2020
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