ENT 530 Social Media Portfolio / Nurul Fatehah Jasriman

The target of this assignment is to train the students on how to do an on line business. We use social media which is Facebook as a platform to promote our products. Facebook is a social networking and e-commerce site that makes it a strategic platform for entrepreneurs to market their product/services. I have chosen a business to be run by me which is a business of selling tote bags. My Facebook page name is Swaggy Totie Bag. Before I launched my product, I start to post a few teasers to give hints and clues on our products to our followers on social media. Besides that, we also learn how to create soft sell and hard sell. Soft sell is where the entrepreneurs give information that relates to their products while hard sell is the post that can attract customers to buy the product.

Furthermore, I have learned the steps on how to attract customers and introduce our product to them. We need to set our customers target and keep posting out our product on social media platform to keep our customers updated. We must know what customers want and how to communicate with them politely so that they can trust our business. We also need to know how to handle the upcoming problems in order to make sure that our business run smoothly.