Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani

Che Ab Ghani, Che Hazira (2012) Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani. Degree thesis, Universiti Teknologi MARA, Kelantan.

Abstract

This paper studies the public perception towards life insurance policy. The focus of this paper is to identify the factors that affected public perception towards life insurance which are market reputation, public awareness and the benefits. For this purpose, the researcher
used primary data, which is a structured questionnaire and has focused to the respondents’ residing in Kelantan. The data were analyzed using SPSS through the frequency analysis, factor analysis, reliability, and descriptive statistic. Thus, the finding from this study shows that public perception have relationship between market reputation, public awareness and the benefits

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Che Ab Ghani, Che Hazira 2010473414
Contributors:	Contribution Name Email / ID Num. Thesis advisor Hamid, Roseliza UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Insurance > Life insurance H Social Sciences > HG Finance > Insurance > Life insurance > Life insurance business. Management
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Finance
Keywords:	Public Perception, Life Insurance Policy
Date:	June 2012
URI:	https://ir.uitm.edu.my/id/eprint/42036