A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai

Sapiai, Syarifah (2012) A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai. [Student Project] (Unpublished)

Abstract

This study used factor analysis to examine credit card selection criteria among people in Kota Bharu, Kelantan. The results showed that convenience of use and protection,
economics, and flexibility were the main drivers, while the promotion of card was the least important in determining credit card selection in Malaysian. Truthly, the credit
owned in Malaysian is positively related to education, income, age group, and marital status. From the study we know that most of the credit cardholders are younger with the range age between 26 to 35 years old. The government should ware about this becaused younger may cannot finance their money successfully

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sapiai, Syarifah 2010457792
Contributors:	Contribution Name Email / ID Num. Thesis advisor Md saleh, Sayuti UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Banking > Acceptances H Social Sciences > HG Finance > Credit. Debt. Loans
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Finance
Keywords:	Education, income, age group, and marital status
Date:	January 2012
URI:	https://ir.uitm.edu.my/id/eprint/41620