i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim

Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students’ attention and understanding. Prior to this, students often struggle in assimilating all the required information in the 8-step process of the New Product Development. The i-NPD Board serves as an intervention that is both innovative and interactive to guide and nurture students in understanding the New Product Development topic in new lights and perspective. i-NPD Board is trialed out to a group of 12 students who were taking the Marketing courses with New Product Development in the subtopic. A post-interview was conducted after the trial. Based on the findings, respondents unanimously agree that the i-NPD Board is creative and useful in learning the New Product Development topic, helps them in presenting the topic and guiding them in the process of creating products. On the other hand, several respondents perceive the i-NPD Board to be a bit cluttered and needed more guidance in using it. A comprehensive instruction manual on how to utilize the i-NPD Board should be created along with detailed explanation and close guidance for better understanding of the i-NPD Board.