Fundamentals of Entrepreneurship (ENT 300) Business Plan: Compadres Enterprise / Olivia Enuja Jimmy

Compadres Enterprise was started on 30th December 2019 which consists of 5 members. Our company choose product that to be presented on our ENT300 project which is frozen food product. Our food products were inspired by Malay traditional dish, begedil where we have modernized the recipe. Our members hold each important role in the company whereas the general manager is Mohammad Syazwaa Rosley. For the marketing manager is Olivia Enuja ak Jimmy. As for our financial manager is Nuriffah Jafri. Furthermore, Nur Fatin Uzmahusna as the administration manager and Nur Syazwanie Sofian as the operation manager. Moreover, our company is located at Lot 5788 Dato Permaisuri 7, Bandar Baru Permyjaya Miri, Sarawak. The reason that we choose begedil as our product because it is a traditional dish that has never made people disappointed so far especially Malaysian people. Begedil is the king of side dishes in Malay cuisines. Made of potato, minced meat and a mixed of herbs, dipped in egg and fried, the humble begedil is everyone's favourite. In general, many people love to eat potato which can be made in different kind of food. Every Asian country have their own version of begedil. For example, in Singapore and Indonesia because of its recipe that uses potato as the base or main ingredient. In Singapore, begedil is called Potato Patty while in Indonesia is called Perkedel. We also were inspired by Japanese and Spanish dish that uses potato as the main ingredient but in different recipe and style which is Croquettes. In Japan, it is called. as Korokke. Instead of dipped in egg, they use bread crumb for the outside structure. Same goes to croquettes in Spain where they added cheese in the potato and it is shaped like a potato stick. Therefore, we combined all these inspiration and recipe to create a marvelous, delicious begedil. We use the concept of Grab & Go food because it can be convenient for customer to enjoy the dish without hassle. We also served with our special sauces. It creates the variety of taste of dish in a modern food trend.