Case Study : Mokku Ani Enterprise / Afiqah Anati Abdul Aziz

Abdul Aziz, Afiqah Anati (2020) Case Study : Mokku Ani Enterprise / Afiqah Anati Abdul Aziz. [Entrepreneurship Project] (Unpublished)

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Abstract

Mokku Ani Enterprise is a "Halal" food product developed by a Muslim company that focuses primarily on the production of keropok lekor to all Kelantan districts. This business gets the name "Mokku Ani" from the co-owner name combination that is Engku Noraini Yaacob. This existence of the company produces and supplies all districts in Kelantan with keropok lekor.
As we all know, keropok lekor is a popular and the most appetizing fried snack in Kelantan. The keropok lekor is made of fish meat, mixed with starch, sago flour and seasoned with salt, sugar as well as Monosodium Glutamate (MSG) and ground into a paste. The most
used types of fish are ikan kembung (mackerel), ikan tamban (sardine-like fish) and selayang (decapterus rusellii). The high content of fish meat makes keropok lekor, some protein-based food rich in natural iodine. Though the fish content gives some customers a dark and dull colour, but the taste is very good and the high protein inside the keropok lekor will profit and satisfy the customer (Omar et al., 2008). Keropok lekor is traditionally produced in Kelantan, and is the heritage from generation to generation.
This company are established because of the high demands for keropok lekor and it can generate high profit to this company. Although keropok lekor was a common product, but we are confident that this product and the quality of the raw material that are used in producing this product will surely fresh and easily attract the customer to buy it. Besides that, this company want to help and open the opportunity for the rural people in the rural area in
making job as well as help them to increase their level of income. Mokku Ani Enterprise also can give the opportunity for the jobless people to fulfil the vacancy. Last but not least, we really hope that this product can become one of the leading brand of food product in Malaysia

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Abdul Aziz, Afiqah Anati
2017412484
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Wan Mustafa, Wan Masnieza
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Family-owned business enterprises
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 38746
Uncontrolled Keywords: Mokku Ani Enterprise, keropok lekor, Traditional food and traditional Malay
URI: https://ir.uitm.edu.my/id/eprint/38746

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