Factors influencing customer’s decision-making towards unit trust: a study in Kota Bharu / Mohd Hazim Hamzah

Hamzah, Mohd Hazim (2013) Factors influencing customer’s decision-making towards unit trust: a study in Kota Bharu / Mohd Hazim Hamzah. [Student Project] (Unpublished)

Abstract

This study attempts to determine the factors that influencing customer’s decision-making towards unit trust in Kota Bharu.This study uses primary and secondary data. 100 questionnaires was distributed to the public in Kota Bharu The data collected was then tested on the multiple regression analysis and then were use to test the hypothesis in this study. The researcher also measure how knowledge can contribute to the customer’s decision-making. Besides that, the fund performance also become independent variable in this study and it has a positive relationship with the customer’s decision-making. From this research, it’s revealed what is the most influence the customer’s decision-making towards unit trust. Researcher also suggests some recommendation to the government, issuers companies and also public

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hamzah, Mohd Hazim 2010713937
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohd Nor, Nor Halida Haziaton UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HG Finance > Trust services. Trust companies H Social Sciences > HG Finance > Investment, capital formation, speculation > Investment companies. Investment trusts. Mutual funds
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration(Hons) Finance
Keywords:	Customer’s decision-making towards unit trust
Date:	June 2013
URI:	https://ir.uitm.edu.my/id/eprint/38703