Abstract
CUTIVE SUMMARY
The business plan is based on partnership where it consist of 4 members that each of us hold one of the important position. For the General Manager and Administration position is hold by Mrs Sharifah Siti Khatijah Bt Syed Muhammed Yussuf, Marketing Manager is Mrs Fanizah Bt Masher. Next, for the Operational and Financial Manager, is hold by Mr Solomon ak Manggai and Mr Alvlendino bin Stephen. The name of our company is Glutinous Guru which located at the 21, Lot 4, Taman Boulevard Setiaraja Mukah the Centre of Mukah City. We believe that this location can attract a lot of customer which is among the residents of this town especially students from UiTM Mukah and Politeknik Mukah.
Food industry where nowadays people like to eat more. We like to bring back Malaysian traditional food which almost forgotten by the generation nowadays. As we can see that Mukah have many students that are studying here that came from different big city around Malaysia. So this is one of our opportunity to promote our product more and is well known.
We came with different types and tastes of Nasi Pulut with side dishes that suitable with our current era which is Sambal, Chicken Curry, Beef rendang and the newest one is kimchi flavour as it can attract the youngster also.
For the layout of the business location, we came out with the combination of modern and traditional design that suits our main product.
Lastly, our business vision is to connect people with the uniqueness of pulut and remember this traditional dish as it is being forgotten by people nowadays.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Syed Muhammed Yussuf, Sharifah Siti Khatijah 2015594395 Masher, Fanizah 2015398143 Manggai, Solomon 2015341891 Stephen, Alvlendino 2015564207 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Marketing |
Divisions: | Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management |
Keywords: | Glutinous Guru, Nasi Pulut, Food Industry/Service |
Date: | 11 June 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/38616 |
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