Case Study : In Berkat Enterprise Food and Beverages / Wan Nurul Fathihah Wan Ahmad Fekri

Fazlina Steamboat is product name under In Berkat Enterprise who was pounded by Mr. Ismadi bin Ismail. This company is a sole proprietorship business and it conducts service business. Fazlina Steamboat is a food and beverages business that using unique concept such as “picnic at the beach”. The foods served are variety of choice and the sauce has its own unique taste which makes it more special.
SWOT Analysis has been used to identify the strength, weakness, opportunity and the threat of the business. Just like the other companies in the world, In Berkat Enterprise also has its own problem and some solutions were also suggested with its own advantages and disadvantages.
The major problems that has been spotted are lack of employees, no fixed price and some of the employees are not friendly. There are also some external problems that are beyond the owner’s control such as the economic condition of the country, price war against the competitors nearby, the business license is being hold by the government and lastly, the weather.
The alternative solutions that has been chosen are advertising the job vacancy at internet and increase the prices of the foods up to 25%. Based on these solutions, it is believed that the productivity of the company will increase as the number of employees increases and all the works will be easier. The chances to get back the capital of the business also will increase as the price of foods increases.