Business Model Canvas (BMC) : McDonald’s Corporation / Nur Atirah Karim

Karim, Nur Atirah (2020) Business Model Canvas (BMC) : McDonald’s Corporation / Nur Atirah Karim. [Entrepreneurship Project] (Unpublished)

Abstract

Started from a small restaurant at California owned by two brothers, Dick and Mac McDonald, McDonald’s today is the largest fast food company in the world. The McDonalds brothers were born in a poor family. Before they entered the food industry, the had interest in directing and producing movies. Due to that interest, they bought a theater in 1930. However, the business does not go well, and they eventually called it quits after seven years. That is when they decided to try their luck in the food business and opened McDonald’s Barbeque.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Karim, Nur Atirah 2018444214
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Business
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords:	Business Model Canvas : McDonald’s Corporation ; Business Model Work ; Physical ; Financial ; Intellectual ; Human
Date:	25 November 2020
URI:	https://ir.uitm.edu.my/id/eprint/37917