Case Study : Bayu Bumi Enterprise / Fatihah Khairani Sabri

Bayu Bumi Enterprise is a company in the frozen food industry. It has started its venture in this market for 16 years already. The company offers variety of product in their business for example frozen food, processed food, groceries, food wrapping, food storage and reusable cups. The major problem identified is that this company lack of male workers, high cost of maintenance and also it does not have a shop that is big enough to promote the varieties of their products. There are few recommendations suggested which are hiring male workers in their business, letting skilled person to handle machinery if any issues arise and also to expand their shop by buying or renting the shop unit beside their current shop