Case Study : Z&Z Niaga Sdn.Bhd (Processing and Food Suppliers) / Nur Aunie Izzati Mailin

This case study purpose is an attempt to know the theories which can be applied in a practical situation for starting a new business. A case study is one of requirement that must be completed by a student of UiTM Kota Bharu who take a subject ENT 600 by doing a research to a selected SME throughout several ways. The aim of this report was to describe Z&Z Niaga Sdn Bhd in more details. This company produces multipurpose sauces such as chilli sauce, ketchup sauce, vinegar and others using traditional recipes. This company is private limited company by share. The analysis of business is observed by using SWOT analysis to identify company strength, weaknesses, opportunities and threats. This business faces a few major problems which are price and quality of raw materials are uncertain, insufficient expenditure and the product is not patterned and easy to replicated. However, there are still a few alternative solutions to solve these problems. For example, the company should set up a suitable price for a product, even when the raw materials price is not stable the price of the products still reasonable for the consumers. Besides, the company have to increase sales promotions to increase monthly profits to meet the cost of production. The company also can registered the product to be patterned so it will not easily replicated by the others. The alternative solution that we choose to be adopted is set up a suitable price for a product even when raw materials price is not stable, the price of the product still reasonable for consumers. The alternative chosen because that company still can gain more profits based on the sales even when the price of raw materials drop. If the price of raw materials drop, the company will not experience severe lost