Case Study : Hafza Trading Clothes And Textiles Business / Amirah Hazwani Roslin

Hafza Trading is a boutique owned by Mrs. Azizah bt Hassan that operated in Malaysia and located at No. 4, Tingkat Bawah, Jalan Rompin Jaya 2, Taman Rompin Jaya 2, 26800, Kuala Rompin, Pahang. The boutique has been in operation since 2003 until now. Hafza Trading is a sole proprietorship business that is owned and run by one person and in which there is no legal distinction between the owner and the business entity. This boutique provides clothing for women, men and children, accessories and many more. So they not just focus on the women’s clothing. All the clothes are ready-made and many choices in size and color available. The design is also unique and attractive. The business objective is to make their customer satisfied with their good service and quality product. The business mission is to transform women’s lives by making them feel good about themselves, through their outward appearance. So that they can be more confident to wear anything. Business vision is to make sure their company well-known, established and satisfied by their customer in order to expand the business. Every business has to deal with a lot of problems. Sometimes the problem makes the entrepreneur give up and do not want to continue the business. The problems she faced are do not have a website and do not offers online sales. Besides that, the space provided is too limited