Abstract
We produced a particular soft drink called Roselle Soda that is expected to catch the interest of a regular loyal customer base with its new introduction of carbonate products based on Roselle flower . Our company plans to build a strong market position in town , due to the partner's industry experience and mild competitive climate in Pasir Gudang and Masai area .
Next, we focused on one type of soft drink that is still new in market but could achieve the taste buds of the locals here. Roselle soda will caters to all of its customers by providing each customer soft drink product made to suit customer , down to the smallest detail . Our shop also provides freshly prepared Roselle carbonated drinks all times during business operations .
Hence, the aim of the production of Roselle Soda is to refresh people about roselle . We also want to make differences in the food and beverage industry and inspire people. ChemTech Enterprise aims to offer high quality of soft drink made of Roselle, Roselle Soda, at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists .
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohd Yusof, Ashraf 2016760875 Mohd Azmi, Muhd Amir Haziq 2016784827 Amir Amsaa, Nurul Nadia 2016993387 Badrul Hisham, Nur Salma Izzati 2016797449 Jelani, Alya Aqilah 2016110189 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor T.K Muthu Koya Thangal, Thahira Bibi 232881 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering |
Keywords: | Business plan, Roselle soda, UiTM Pasir Gudang |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/37595 |
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