Abstract
The problem of this study is to describe the characteristics of emblems as accessories
for motorcycles particularly in the aspect of the design process, materials used, colours,
shape and form, motifs, surface fmishing, size and placement. At the moment there is no
proper documentation in relation to emblem development. This has caused difficulties
for designers, students and manufacturers who want information for references. This
study is confined to these eight areas and it is not intended to touch on other areas
related to motorcycles.
Data for this research was gathered through the use of observation and questionnaire.
Researcher observes about 151 pieces ofemblems on the market. The questionnaire was
divided into two parts, A and B. Part A was intended to gather information on the
respondents while Part B contained eight sections, each related to the eight areas
understudy. Every section contains between nine to twenty nine statements. There were
eight experts selected as respondents. These respondents were motorcycle and emblem
manufacturers.
This research has reached the following findings. First, the design is an important aspect
of the whole process of emblem development. Secondly, emblems are either made of
metal or plastic, though plastic is more preferred than metal. Thirdly, manufacturers
tend to use a common colour for their motorcycle emblems. Fourthly, emblems do not
have a specific shape and fonn. Fifthly, brand names, models and corporate logos are
primary motifs for emblems. Sixthly, the surface finishing is important for motorcycle
emblems. Seventhly, emblems do not have a specific size. Lastly, emblems do have a
specific location and as a decoration parts to be applied on motorcycles.
An emblem is an important component in the manufacture of a motorcycle because its
role is not only for aesthetical purposes but also for its corporate image ofthe company,
trademark and identity for its product~ It is also used for effective marketing of the
motorcycle. Because of its importance, motorcycle manufacturers must implement a
systematic work system for emblem development to ensure a high quality in design and
production.
Metadata
Item Type: | Thesis (Masters) |
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Creators: | Creators Email / ID Num. Hj Lugiman, Farrah 'Aini UNSPECIFIED |
Subjects: | L Education > LB Theory and practice of education > Teaching (Principles and practice) > Interactive multimedia P Language and Literature > PN Literature (General) > The performing arts. Show business P Language and Literature > PN Literature (General) > Oratory > Storytelling |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design |
Keywords: | Wayang Kulit, Art Heritage, interactive website, performing art, traditional heritage |
Date: | 2005 |
URI: | https://ir.uitm.edu.my/id/eprint/3656 |
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