Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman

Mohammad, Noorita and Setapa, Mariam and Rahman, Khairunnisa (2012) Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman. [Research Reports] (Unpublished)

Abstract

This study is carried out to measure how far product promotion by advertising of Small and
Medium Industries (SMls) could influence the purchase by user. The study focuses on promotion
by using advertising of product Small and Medium Industries (SMls). The outcomes of this
research are essential to readers in order to understand the dimension that influences consumer to
buy product. Furthermore, the research is important to recognize the relationship of the
marketing mix which consists of Product, Price, Promotion and Place towards consumer
satisfaction and this research focus on promotion by advertising. Quantitative method had been
used in this study. The respondent come from 300 of students University Technology MARA,
Johor and people around Segamat. The result shows there are significant relationship between
promotion by advertising and intention to consumer buying product beverage SMls

Metadata

Item Type:	Research Reports
Creators:	Creators Email / ID Num. Mohammad, Noorita noori545@uitm.edu.my Setapa, Mariam UNSPECIFIED Rahman, Khairunnisa khair330@uitm.edu.my
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Advertising
Divisions:	Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords:	Product promotion, Small and Medium Industries (SMls), University Technology MARA Johor
Date:	May 2012
URI:	https://ir.uitm.edu.my/id/eprint/35042