Simply Delicious / Fahmiera Abdul Fatah... [et al.]

Abdul Fatah, Fahmiera and Mohd Zaini, Zarin Zalikha and Roger, Rebecca and Abdul Rahman, Siti Jaliha and Sebastian, Shirley Vanessa (2013) Simply Delicious / Fahmiera Abdul Fatah... [et al.]. [Entrepreneurship Project] (Unpublished)


Simply Delicious is business plan of a cafe serving Malay food in Malaysia, especially keropok lekor. Some call them fish fritters, fish sausages or fish sticks, fish crackers but in Malaysia, they are called keropok lekor. It is traditional fish sausage normally consumed as a morning and evening snack. Keropok lekor are actually made from processed fish meat mixed with salt and tapioca flour. This mixture is then hand rolled into sausage shaped around 6 to 10 inches long and immediately cooked. Name was chosen by our Financial Manager, Miss Shirley Vanessa Sebastian.
The company’s name as Simply Delicious because of the taste of our main product which is refers to our keropok lekor. Miss Fahmiera Binti Abdul Fatah is the one that fuse of the Simply Delicious business. Our keropok lekor is unique and different from others keropok lekor. We have many type of keropok lekor. It comes in three main forms where it was original, crunchy and crunchy cheese keropok lekor. Original keropok lekor, will be cooked it in two ways which is fried and grill. Meanwhile, we try to innovatethe original keropok lekor into the namely crunchy keropok lekor. The substance in crunchy keropok lekor is still same with the original one but the crunchy keropok lekor is more crunchies and look like nuggets.
We also add some flavour to our keropok lekor which is crunchy cheese keropok lekor. The cheese which diced into cube will pour into the fish mixture and then shaped it into a small size before being boiled and fried. All these three types of keropok lekor are frequently served with dipping sauces.
Now, we are planning to open our business by using our own secret recipe. We hope that our business of keropok lekor will be expanded and get good responses from our


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Fatah, Fahmiera
Mohd Zaini, Zarin Zalikha
Roger, Rebecca
Abdul Rahman, Siti Jaliha
Sebastian, Shirley Vanessa
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Fishers. Fishermen
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Programme: Diploma In Public Administration
Keywords: Business plan, Business management, Entrepreneurship
Date: 2013
Edit Item
Edit Item


[thumbnail of 33109.pdf] Text

Download (3MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details