Abstract
Malaysia is a progressive Islamic country. It is business-friendly to Muslims and non-Muslims alike, making it a halal industry advantage. With a stake in commercial sectors worldwide, Halal Development has become a significant contributor to all facets of economic growth. The target to become halal hub, that’s why Halal Industry Development Corporation (HDC) was established. HDC’s role is to unite the national halal industry players to form the basis of a global halal community. However, people’s awareness towards halal Malaysia is still low. The focus of this study is to promoting Halal Integrity among SMEs through training that elevates the knowledge of halal better. The data was collected through surveys, questionnaire and journals. After the conclusion has been made, a few recommendations were brought up with hope to improve the level of awareness on Halal Integrity among SMEs in the future.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Mohd Salleh, Nornadiah 2008278666 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zainuddin, Asmah UNSPECIFIED Thesis advisor Abdul Latip, Zaihan UNSPECIFIED |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing (BA240) |
Keywords: | Halal industry; Awareness; Halal integrity; SMEs |
Date: | 2010 |
URI: | https://ir.uitm.edu.my/id/eprint/28725 |
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