To study export performance Rras Bakti (M) Sdn Bhd to Indonesia market / Nuraini Mohd Amin

Mohd Amin, Nuraini (2010) To study export performance Rras Bakti (M) Sdn Bhd to Indonesia market / Nuraini Mohd Amin. [Student Project] (Unpublished)

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Abstract

Basically, the company faced demand uncertainty and new retailing practices, by using conventional outsource. Hence, it will become their traditional rate of doing business. Mostly, this situation will reflect to the decline economic condition. By using an intermediaries or channel of distribution, it becomes one of major cost to them. The company thinks that either to continue with the intermediaries or just eliminate it. The point of this case study is to see whether the intermediaries as a channel of distribution or agree to their own distribution channel and they also can be describe as an outsource provider. However, they are known as an agent to supply the product to their client. In this case study, the main point is to look on how the achievement, performance and effort of intermediaries as an agent can boost up the sale product of Rras Bakti (M) Sdn Bhd.

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Item Type: Student Project
Creators:
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Mohd Amin, Nuraini
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational behavior. Corporate culture
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational effectiveness. Performance measurement
H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 26232
Uncontrolled Keywords: Channel of distribution; Achievement, Export performance; Market
URI: https://ir.uitm.edu.my/id/eprint/26232

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