Abstract
The purpose of this paper is to examine tourist satisfaction towards facilities provided in Melaka heritage sites. A total of 200 respondents from tourist in Melaka heritage sites had participated through convenient sampling technique in answering the questionnaires. Most of respondents are male, the age is between 21 — 30 years old. The Cronbach's Alpha result for general facilities, specific facilities and services shows a strong positive relationship
which means variables is relevant. For the recommendation,there are some recommendations
and suggestions to improve satisfaction of tourist towards facilities provided in Melaka heritage sites. Based on data gather from questionnaires it showed that likers scale for all variables indicate to the 5 which is means slightly satisfy. Thus it is important for the Melaka heritage sites management improve their facilities in order to get the fully satisfaction from the future visitor.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Nazri, Muhammad Izzul Hanis 2013449808 |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
Programme: | Diploma In Bussiness Studies |
Keywords: | Satisfaction, Facilities, Melaka Heritage Sites, Faculty of Business Management, UiTM |
Date: | December 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/25344 |
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