Intention to trust on purchasing online food services among millennials / Muhammad Sirajuddin Wahab

Wahab, Muhammad Sirajuddin (2019) Intention to trust on purchasing online food services among millennials / Muhammad Sirajuddin Wahab. [Student Project] (Unpublished)

Abstract

The main objective of this project paper was conducted to identify the intention to trust on purchasing online food services among millennials. This study also indicates the relationship between independent variables (integrity, benevolence, competency, firm’s image and price awareness) and dependent variable (intention to trust on purchasing online food services). This research is quantitative research and the survey were collected on 141 on numbers of respondent through questionnaire. The data has been analysed and evidences are being processed by using SPSS software. Based on the findings, the result shows that, the hypothesis testing display only integrity and price awareness are accepted, while the other three hypotheses concerning benevolence, competency and firm’s image are rejected. In conclusion, it shows that with good integrity and showing the price will increase the intention to trust to online food services vendors.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Wahab, Muhammad Sirajuddin UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords:	Online food services; Online; E-commerce; Intention to trust
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/23490