The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil

Nowadays, education institutions are continuously seeking better ways to communicate effectively and efficiently with their targeted audiences. The competition is more intense than ever, and the marketplace is filled with communications clutter. Marketing communicators are challenged to use communication methods that will break through this clutter to reach audiences with interesting and persuasive messages. In meeting these challenges, companies are embracing a strategy of Integrated Marketing Communication (IMC). Marketing communication activities is more effective when their strategies are base on knowledge of consumer behavior. The combination of appropriate IMC and consumer behavior will activates the consumer's decision process.

Thus, Telekom Training College (TTC) notices that in order to reach wider coverage of audiences they need to implement the marketing communication towards the right direction. Utilize the appropriate marketing communications tools will contribute to achieve TTC goal and mission. Furthermore, this study will examine and measure the effectiveness of the marketing communications that has been used by TTC besides to give solutions and suggestions to improve their efforts until it really payoff.