Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim

Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical appliances as some of the mandatory products that need to be tested and certified by Sirim. This means that they need to get the Sirim Certification Mark. However, not all electrical appliances in the present market have been tested. With increase in trade and a corresponding increase in demand for quality and safety by government authorities, purchasers and consumer, there is a need
for a means of providing assurance that a product complies with specified standards or specifications. The Product Certification Scheme aims to provide this confidence through an independent assurance of quality and safety. Consumer's purchases are influenced strongly by cultural, social, personal and psychological characteristics. Somehow, does consumers decision on buying electrical appliances with the SCM influenced by these factors.

This research focuses in studying the factors influencing consumer's purchase for electrical appliances with Sirim Certification Mark of consumers in Shah Alam. Therefore this research is designed to identify the relationship between cultural factors, social factors, personal factors, psychological factors and consumer's purchase which involve of electrical appliances with SCM. The study sample comprised of 66 consumers. A profile analysis of respondent, frequencies of all factors and correlation between consumer's purchase and cultural, social, personal and psychological factor were conducted. Findings revealed that the cultural, personal and psychological factor have strong relationship with consumer's purchase for electrical appliances with SCM. In addition, there are moderate relationship between consumer's purchase and social factor.