Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

Amrahi, Amirul Muidz and Mohd Radzi, Salleh (2014) Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (2). pp. 22-31. ISSN 1985-8914 ; 2590-3837

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Abstract

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry.

Metadata

Item Type: Article
Creators:
Creators
Email
Amrahi, Amirul Muidz
amrilmuidz@gmail.com
Mohd Radzi, Salleh
UNSPECIFIED
Subjects: T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Building operation and housekeeping
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 6
Number: 2
Page Range: pp. 22-31
Official URL: https://www.jthca.org/
Item ID: 20613
Uncontrolled Keywords: internet, direct marketing channel, indirect marketing channel, purchase decision, hotel industry
URI: https://ir.uitm.edu.my/id/eprint/20613

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20613

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