Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

Ismail, Mohd Noor Ismawi and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Hanafiah, Mohd Hafiz and Zulkifly, Muhammad Izzat (2017) Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-18. ISSN 1985-8914 ; 2590-3837

Download

[thumbnail of AJ_MOHD NOOR ISMAWI ISMAIL JTHCA B 17.pdf] Text
AJ_MOHD NOOR ISMAWI ISMAIL JTHCA B 17.pdf

Download (0B)
Official URL: https://www.jthca.org/

Abstract

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed by the traditional method of room booking. Nonetheless, the actual usage and the success of this app have not been explored yet. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was adopted as the underpinning theory of this study. The UTAUT2 framework was modified by incorporating Msatisfaction as the dependent variable. Seven propositions were suggested based on the literature review.

Metadata

Item Type: Article
Creators:
Creators
Email
Ismail, Mohd Noor Ismawi
UNSPECIFIED
Hemdi, Mohamad Abdullah
UNSPECIFIED
Sumarjan, Norzuwana
UNSPECIFIED
Hanafiah, Mohd Hafiz
UNSPECIFIED
Zulkifly, Muhammad Izzat
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism

H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-18
Official URL: https://www.jthca.org/
Item ID: 19493
Uncontrolled Keywords: Mobile-satisfaction, hotel reservation, mobile applications, Unified Theory of Acceptance and Use of Technology
URI: https://ir.uitm.edu.my/id/eprint/19493

ID Number

19493

Indexing


View in Google Scholar

Edit Item
Edit Item